The Rich is a designer line that sends the standards for exclusivity and opulence. The independent brand streams its main house in The Bahamas that offers a mesh of androgynous looks paired with clean lines. The designer, Richie McCoy has placed a thriving vision into a quality brand that summons detailed swimsuit pieces – each different in format, design, and trend. “The Rich” is a reflection of the men and women of today and rides the line of classic and modern giving women refinement in swimwear apparel.
Designs with grasp the pulse of fashion trends, and implementing the “perfection are in the details” concept, fashion, and the rich taste of luxury swimwear to show The Rich irresistible modern. Today’s luxury living consists of quality, comfort and confidence elements, and these are exactly where The Rich is inspired from, without forgetting to pour into European fashion trends and atmosphere. The brand caters to consumers with an attitude, a personality; good taste, enjoy leisure and travel and are in pursuit of a high quality of life.
The innovative marketing strategies, product concepts, and quality of service-oriented attitude are key aspects of the brand.